Sofia Ricciardi
Creative Strategist
sofiaricciardijorge@gmail.com
Brazilian creative strategist based in Vancouver. I am inspired by the process of building cultural relevance for brands. I work designing strategies to amplify campaigns throughout "brand-heat" activations and curated influencers ensuring integration of the work between creative and PR.
Languages:
English 
Portuguese
WORK EXPERIENCE
Strategy Director at SoWhat Ad Agency (Brazil)
April 2021 - PRESENT
Managing the agency’s most established Brazilian beauty account, O Boticário, I redesigned our strategy team to incorporate a more modern and digital perspective for Boticário campaigns. The brand achieved successfully 360 strategies through my initiative, including brand-heat activations, PR stunts, and influencer curation. Those allowed Boticário to reach digital relevance and spike conversation within their target audience. In 2021 and 2022 I was fully involved and a major asset in three of their most successful campaigns that sold-out their products in Brazil: Scandal Lashes; Cuide-Se Bem Bubbaloo, and Intense by Manu Gavassi.
Strategy Manager
at SoWhat Ad Agency (Brazil)
2019 - 2021
Strategy Supervisor
at Candy Shop Ad Agency (Brazil)
2017 - 2019
Content Strategist
at VIVAS Ad Agency (Brazil)
2015 - 2017
Content Copywriter
at Contenido Content Agency (Brazil)
2015 - 2017
EDUCATION
Marketing | Post-Degree
Douglas College (Canada)
2022 - PRESENT
Digital Marketing | MBA
OPET University (Brazil)
2019 - 2020
Interior Design | Certificate
Vancouver Community College (Canada)
2013 - 2024
Journalism | Bachelor's Degree
Positivo University (Brazil)
2009 - 2015
Canada –