EGEO Watermelon:
The first perfume made to go viral.

Innovation - Effectiveness - Commerce - Data
Client: Boticario Beauty

Unlike most fragrances that chase trends or rely on industry guesswork, Egeo tapped directly into culture. We built a business solution: a proprietary methodology that maps, detects, and activates communities to co-create products with higher chances of success.

Before consumers even knew what they wanted, we identified an untapped tribe: the Watermeloners. They didn’t realize they were a movement—we brought them together. We engaged, tested, challenged, and invited top voices to our factory to co-create the fragrance with us.

The result? A perfume designed to break the internet.
The first perfume made to go viral.